A Beginner’s Guide to Understanding SEO

What is SEO? | Code Architects

SEO is Search Engine Optimization. Art of ranking high on Search Engine result page. In this article you will learn about SEO things & how we can implement it in our website to improve ranking. More than 90% of website traffic comes from Search Engines. In this article you will learn about What is SEO & How you can implement it in your website. Almost everything that helps ranks is based on the best practices used to implement Search Engine Optimization.

The ultimate goal of SEO is to increase the visibility and relevance of a website in search engine results pages (SERPs) for specific keywords or phrases. This can be achieved through a number of tactics, including keyword research, content optimization, link building, and technical SEO. By implementing these tactics, a website can improve its ranking on search engines and attract more qualified traffic to its pages.

Search Engine scans the site to understand what the site is about. Which helps the search engine deliver more relevant results for a search. As a developer this is where Search Engine Optimization comes in. Search Engine Optimization helps to make sure your website ranks high in search results.

There are 2 ways where you can rank high on a Search Results

  1. Paid Ads
  2. Organic

Let’s look at an example of Paid Ad in a search result.

Example of Paid ads SEO | Code Architects

As you can see Google ranks high promotional content. Results after Ads are based on Site’s SEO ranking & keywords used in it.

SEO is an ongoing process that requires regular monitoring and optimization to ensure that a website continues to rank well in search engine results. This can involve a variety of tasks, such as tracking keyword rankings, analyzing website traffic and user behavior, and making updates to the website to improve its performance on search engines.

Benefits of SEO:

  • Higher targeted organic traffic
  • Expand your visibility on search engines
  • Helps you reach and engage more potential customers.
  • Improves Brand Awareness
  • Create trustworthy experience for Customers
  • It’s trackable & Can be done in a budget

Optimization

Process of optimizing web pages and their content to be easily discovered by users. Optimize the page knowing your target audience in mind.

Optimize for Good SEO

  • Use relevant keywords in your niche
  • Primary keyword in your website title or headline
  • Responsive Design (Google has mobile first search index which helps ranks better if the site is mobile friendly)
  • Update your content regularly
  • Have a link worthy site
  • Improve the Site Speed, Nobody wants to wait extra couple of seconds for the website to completely load
  • Use alt attribute in images. This helps gives additional information to Search engine of what the image is about.
  • Read more about HTML tags for optimizing page.

When developing a website consider website accessibility. There is good amount of overlap for SEO, Optimization & Accessibility.

Structured Data

Since the dawn of SEO, metadata has gone a long way. Although meta titles and descriptions are still vital, structured data is becoming increasingly harder to ignore. Structure data means SEO Schema. It is adopted by all major Search Engines. Structured data is how Search Engine displays rich results like Job Posting, recipe’s, reviews, event details and more. It uses JSON-LD format to implement.

Overall, SEO is an essential part of any digital marketing strategy, as it helps to improve the visibility and relevance of a website in search engine results, driving more organic traffic and revenue for the business.

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